Born in 1980 on the initiative of the local Chamber of Commerce, the Piacenza Alimentare Consortium has assumed a fundamental role in the Piacenza economy, initiating the process of internationalization of Piacenza’s small and medium-sized enterprises in the agro-food sector.
Thanks to solid and constant growth, Piacenza Alimentare has today reached the prestigious goal of being the largest consortium for internationalization in the agri-food sector in Italy. Its member companies are united and known for their seriousness and tradition but especially for the goodness of their products, including some guaranteed by the appropriate Protection Consortia.
Promoting the export of local agri-food products is the primary objective with which the Piacenza Alimentare Consortium was born, starting from the consideration that when a product is
really good, it already contains the basic conditions for success. Often, however, the company that produces it alone does not have the strength to make it known on a large scale and it is a real shame.
Here, then, is the raison d’être of Piacenza Alimentare: the creation of a synergy between several companies which, thanks to an intense program of activities, have the opportunity to enormously broaden their horizons by participating in the most qualified trade fairs in the sector. , coming into direct contact with buyers, importers, restaurateurs and consequently accessing markets that are not easily accessible.
The spirit of “teaming up” is the real strength of the Piacenza Alimentare Consortium, a philosophy that has led it to be the consortium
Largest export in Italy. Thanks to this spirit of collaboration we have achieved important results. Today, after years of experience, we are a point of reference for companies that decide to enter foreign markets, through effective and widespread support for international promotion activities. To this is added an important assistance service to the internationalization processes of member companies, to facilitate and speed up the mechanisms that regulate the complex system of exporting products.
The Piacenza Alimentare Consortium is composed of an Assembly of Members, a Board of Directors and an operational staff structure coordinated by a Director. The Assembly and the Council are elected bodies and remain in office for three years.
Daniele M. Ghezzi
Emanuele Pisaroni (President)
Stefano Perini (Vice-President)
BOARD OF AUDITORS
Davide Cetti (President)
The Piacenza Alimentare Consortium as a consortium for internationalization has a specific statute that regulates the objectives, methods of admission to the consortium and relative qualification (ordinary members and / or supporting members), roles and responsibilities, principles and rules of operation). The Consortium has also provided itself with a specific internal regulation – approved by the Shareholders’ Meeting – for the management of promotional activities (international fairs). Both of these documents are therefore a constitutive part of the consortium quality policy.
The Piacenza Alimentare Consortium is always at the side of its members whenever there is a need to increase knowledge of the agri-food sector abroad and consequently also the market.
The range of services offered is quite wide and the Consortium makes use, if necessary, of a wide network of external experts and consultants in order to promptly satisfy any specific request.
In particular, among the services we offer to support the internationalization processes of companies you can find:
search for import agents abroad
lists of the main “buyers” of the international large-scale retail trade
commercial information on foreign operators
participation in specialized international trade fairs
organization of missions to and from abroad
organization and participation in workshops abroad
promotions at large retailers or restaurants abroad
RELATIONAL MARKETING AND FOLLOW-UP ACTIVITIES
press and communication office at international media channels (specialized magazines, blogs, etc.)
translations and interpreting
export regulations and regulations.
The Consortium has equipped itself with adequate tools not only for effective internal organization (see specific forms for organizing promotional events and non-compliance detection) but also for
monitoring and detection of the objectives achieved and the services offered through surveys and specific questionnaires to members. On a periodic basis and in a specific location (boards of directors and annual meeting of
members) the Consortium carries out a review for an overall assessment aimed at identifying the results achieved and all areas of potential improvement. In addition to this, always in order to better plan future activity, the Consortium periodically carries out a data collection survey among its members.
The Emilia-Romagna Region characterizes the Consortia for Internationalization through a special qualification tool consisting of institutional accreditation. With a view to constantly improving its organizational standards and the services offered to its members, the Consortium participates in this institutional accreditation process promoted by the Emilia Romagna Region to select consortia for internationalization on the basis of a specific articulated
set of requirements. This accreditation process is divided into two levels, respectively a first level so-called “Entry”, and a second “Advanced”. Accreditation is aimed at assessing efficiency,
the effectiveness and sustainability of the consortium activities. Obtaining this accreditation is a necessary condition and allows the Consortium to participate in the calls for funding promoted by the E.R. In addition to this, accredited consortia will also be able to:
be selected as specialized partners of the Emilia Romagna Region for internationalization initiatives;
be included in the annual promotional programs and initiatives
regional ones with greater added value.
The Piacenza Alimentare Consortium, after obtaining “Entry level” accreditation from the Region itself, also completed the accreditation process at the next “Advanced” level in 2017.
Responsible and contact person for Accreditation in the E.R. is the Director Daniele Ghezzi.