Pavillon Italia comes from a collaboration between ICE and Tencent IBG, a holding group, which is also the main stakeholder of Wechat, with the objective of enhancing Made in Italy sales towards Chinese market.
300 italian firms will be selected, and they can be present on PAVILLON ITALIA, benefiting for 12 months of all the traffic generated from ad campaigns on WeChat, financed by ICE agency, using Know-how provided by Digital Retex srl.
On the 18th of June, at 10am, a webinar will be held to present the project, you can submit your subscription by clicking this link
